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Elle MacPherson Launches Interactive Storefront
During New York Fashion Week, Elle MacPherson Intimates launched a new high tech interactive storefront that allows passersby to revel in the video footage of models through the window with their movements.
Featured on Trendhunter, this storefront operates by using humanlocator technology — a visual advertising system developed by Freeset. Humanlocator tracks full body movement in real time, allowing consumers to participate in and interact with advertising.
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