Atari Founder Opens a uWink in Silicon Valley!

GeekSugar — Fri, 17 Oct 2008 06:00:03 -0700

I've talked about uWink before, the restaurant chain started by Atari founder Nolan Bushnell, that combines food, drinks, and media, by offering games, table-to-table tournaments, Internet access, gaming, entertainment and movie trailers to guests.

Listen-up geeks, uWink has just opened its doors at a new location in Mountain View, CA. Here you'll find customers ordering American comfort food via touchscreen terminals that double as multiplayer game consoles, 20 projectors that show everything from eye candy to football games, while wood walls attempt to provide a natural counterpoint to all that tech.

What a perfect combination: Geek capital of the US mixed with geeky restaurant, equals - perfect geek date!

Atari Founder Opens Geek Heaven-Themed Restaurant

GeekSugar — Tue, 26 Dec 2006 00:04:24 -0800

Nolan Bushnell, who is the founder of the original Atari game company and the children's franchise Chuck E. Cheese, has opened a new uWink in a shopping mall in Woodland Hills, (a Los Angeles suburb), to attract an adult geeky dating crowd.

The uWink experience offers games, table-to-table tournaments, internet access and gaming, edutainment and movie trailers. In essence, the ultimate in geek dining. Bushnell told Reuters:

"This isn't for 18-year-old testosterone junkies who are into playing 'Halo'," Bushnell said, referring to a Microsoft Corp.'s alien shoot-up game.

For more about uLink, just read more

Bushnell, who introduced Atari's first product - the table tennis game "Pong"- to the world more than three decades ago, said his new target group is 21 to 35 year old women, but that he plans to appeal to school kids and families during the day.
"If you've got a restaurant full of women, you're automatically going to attract men," he told Reuters.