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Celebrity Gadget Endorsements: Top 10
Despite studies that say consumers aren't swayed by celebrity endorsements, celebrity-driven gadget ad campaigns are at an all time high.
Whether celebrity gadget sightings are unintentional (take for instance Alicia Keys playing with her Samsung Camcorder at a Knicks game, or Lauren Conrad taking her BlackBerry with her everywhere), others are very intentional and well paid for. The reemergence of HP's The Computer is Personal Again staring Serena Williams got me thinking about the top celebrity gadget endorsements of the last couple of years and why companies continue to use famous names and faces to rep their products.
Shakira Represents For Panasonic Products
Shakira's work with Panasonic is destined to catch plenty of customers' eyes - what with her hips not lying and all. The Latin popstar has just extended her spokesperson partnership until March 2008 to include ads for Lumix digital cameras and the Viera plasma television in print and point-of-sale poster advertisements. According to a Panasonic Press Release Shakira's first appearance will be in ads for new models of LUMIX digital still cameras, which include Panasonic's own MEGA O.I.S (optical image stabilizer) to correct handshakes.
Atrio Earphones: Small And Powerful
When I first took the Atrio Series earphones from Future Sonics for a test drive I was extra skeptical about their soft, moveable body, but after hearing Shakira and a whole list of famous composers own headphones from the company, I decided to put them to the test. I was pleasantly surprised at how well they performed. They are shaped noticeably different than traditional earphones, as the section that fits in your ear is much larger than say, the infamous Apple earbuds.
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This Week On Geeksugar - Shakira's Headphones
- When I first took the Atrio Series earphones from Future Sonics for a test drive I was extra skeptical about their soft, moveable body, but after hearing Shakira and a whole list of famous composers claim to be big fans, decided to put them to the test. Shakira Loves Her Atrio Earphones
- I'm usually opposed to dividing the sexes when it comes to gadget talk, but while wandering the line at last week's iPhone launch I couldn't help but notice the crowd was lacking a strong feminine presence. Who Cares More About The iPhone: Men or Women?
- The lines, media frenzy and general geekiness surrounding last Friday's iPhone launch were nothing less of awe-inspiring.
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