Elle MacPherson Launches Interactive Storefront

GeekSugar — Thu, 27 Sep 2007 09:00:16 PDT

During New York Fashion Week, Elle MacPherson Intimates launched a new high tech interactive storefront that allows passersby to revel in the video footage of models through the window with their movements.

Featured on Trendhunter, this storefront operates by using humanlocator technology - a visual advertising system developed by Freeset. Humanlocator tracks full body movement in real time, allowing consumers to participate in and interact with advertising.

It kinda reminds me of when I was little and could see myself on TV from the video cameras in an electronic store. Walking back and forth in front of the TV was always so entertaining! Next time you are in New York, I recommend you check it out. As you can see in the video below, it literally does play off your actions - if that doesn't make you want to go buy a bra, I don't know what will!

Source

Real Mom Gift Guide: All Debra Messing Wants For the Holidays Is . . .

Rebecca M Gruber — Tue, 15 Nov 2011 08:31:18 PST

Window shopping has never been so charitable! If you happen to be doing some holiday shopping in New York City or San Francisco, take a look at the store windows you pass - some may be filled with a high-tech way for mama to do some charitable giving without ever opening her wallet. Ebay just unveiled Give-a-Toy Store interactive storefronts that allow shoppers to use their smartphones to scan QR-coded price tags to make an immediate donation to Toys For Tots.

Debra Messing, mom of 7-year-old Roman, and the upcoming star of Smash was on hand to kick off the new endeavor and spoke with me about her favorite holiday traditions.

LilSugar: With the holiday season upon us, how did you come to work with eBay on this project?
Debra Messing: The holiday season is a time when people are more inclined to give, and I just thought that eBay's initiative was so brilliant. They have this window with virtual gift tags with toys, and there are different donation amounts - there's $5, $10, $20 - you just scan your [smartphone] over the window, you're on the sidewalk, and instantly you're donating to Toys For Tots and 100 percent of the money goes to Toys For Tots. Being able to make things really quick and easy and meaningful is important.

LS: What family holiday traditions are you most looking forward to this year?
DM: We just moved back to New York, but have always had family here. We love to go skating at Wolman rink, and go see plays - musicals specifically. Waiting for the snow to come. Looking forward to putting on the snowsuit and stomping through Central Park.

LS: So much of the holiday focus is on kids. What's on your wish list this year?
DM: For me, there is no better present than a massage. Flowers are beautiful, but they die. Champagne is fun, but it's gone - very quickly. As a mom we're on 24/7, and if we're working moms, which most of us are, we're exhausted, and sleep deprived, and we don't take care of ourselves. We feel guilty if we take too much time for ourselves. It feels like an extravagance, but it really is a necessity for moms to take an hour to shut down, rejuvenate, and have someone to rub out the kinks from carrying the baby on your hip too much or whatever you're doing. My son's now at a place where he likes to jump on my body to wake me up at 6 in the morning, so I've literally got bruises all over my body.

Keep reading to see how Debra Messing our famous Four Lil Questions about motherhood!