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Not So Pretty In Pink: Women Say No To 'Girlie' Gadgets
When it comes to women and pink electronics the debate, accusations and "studies" seem unending. First the New York Times confirms that in order to appeal to women, manufacturers need to go way beyond pink (we agree!), then people start talking about the fact that women may be hardwired to prefer pink (what?!) and now we are back at square one with a study that says women routinely say no to the color.
Advertising agency Saatchi & Saatchi recently polled female internet users in the UK and found that most of them believe manufacturers and retailers don't understand what they care about and don't view them as a relevant group of customers, according to Register Hardware.
Would You Buy A Peripheral Made For Women?
Designers, manufacturers and brand managers seem to be in a constant flux about what it is that makes gadgets appealing to women. Sometimes they take the pretty in pink approach, splashing Pepto Bismol-color all over mice, laptops and MP3 players. Sometimes they ignore the fact that women have different wants and needs.
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Who Cares More About The iPhone: Men or Women?
I'm usually opposed to dividing the sexes when it comes to gadget talk, but while wandering the line at last week's iPhone launch I couldn't help but notice the crowd was lacking a strong feminine presence. In fact, I estimate that for every 30 men in line there was one woman. It's a phenomenon I can't easily explain without falling into an archaic and general stereotype that men care more about gadgets while women care more about shopping for say, shoes.
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