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Celebrity Gadget Endorsements: Top 10
Despite studies that say consumers aren't swayed by celebrity endorsements, celebrity-driven gadget ad campaigns are at an all time high.
Whether celebrity gadget sightings are unintentional (take for instance Alicia Keys playing with her Samsung Camcorder at a Knicks game, or Lauren Conrad taking her BlackBerry with her everywhere), others are very intentional and well paid for. The reemergence of HP's The Computer is Personal Again staring Serena Williams got me thinking about the top celebrity gadget endorsements of the last couple of years and why companies continue to use famous names and faces to rep their products.
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Celebrities and the latest and greatest gadgets go hand in hand. When John Mayer isn't getting his hands on Apple and BlackBerry products before everyone else, you can find Paris Hilton picking up a new MacBook Air or The Hills ladies upgrading their BB Pearls to Curves. It's no surprise that big name companies like Nintendo and HP have jumped on the stardom train by hiring certain celebs to help sell their products in various ad campaigns.
Pharrell Williams: "I'm a PC, Just Like B.G."
Microsoft did something right picking Pharrell Williams to declare that he's a PC in their new "I'm a PC" ad campaign; there's not many celebrities that are as effortlessly hip as him (he'll be joining my Top 10 gadget endorsers), surely helping turn the company's staid image on its head. Check out this outtakes and interview video of Mr. Pharrell from the ads, talking about his love of music and getting geeky over energy, molecules, and technology.
There are some great little non-PC tidbits as well — did you know what N.E.R.D.
Maria Sharapova Teams Up With Sony Ericsson
Twenty-one year old tennis star Maria Sharapova not only endorses Canon PowerShot cameras, but she's recently signed on with Sony Ericsson as its "first global brand ambassador." According to Crave, Sharapova will be working with the Japanese-Swedish company's designers on a range of products and accessories. Right now, Sharapova is promoting the Sony Ericsson W350i, which she is posing with here.
Gwen Stefani Gets 'Dolled Up' For Hewlett-Packard
She's no Hollaback girl, but Gwen Stefani has teamed up with Hewlett-Packard to launch the consumer-facing portion of the company's $300 million global marketing campaign. According to The Utility Belt, HP is hoping to encourage people to experiment with demanding print jobs at home and at work and is using little Miss Stefani's face and style to promote the campaign. In doing so, consumers will be able to add photos to Gwen's Sweet Escape tour shots to create their very own album.
Heartbeats In-Ear Headphones by Lady Gaga
Singer and songwriter Lady Gaga — the queen of constant transformation with all of her outrageous outfits and intricate head accessories — has teamed up with Monster to debut her first pair of earphones.
Labeled "heartbeats," these in-ear headphones were designed by Lady Gaga herself and are said to be like no other headphones out there (not hard to believe, especially since they have her name attached to them!). And if the sound quality is anything comparable to the high-class Beats by Dr.
Rachel Zoe Uses Bing to Find a Purse-Friendly Digital Cam
Yesterday I posted two videos that featured Rachel Zoe in not only one, but two Microsoft Bing commercials. Today, I've got two more — this time Rachel is getting her Bing on with her assistants, Taylor and Marisa, as she tries to find a small camera and searches for room availability at her favorite hotel in Paris. Microsoft Bing is the "official decision engine" of The Rachel Zoe Project, which is why these RZ commercials are coming out of the woodwork.
I Go Bananas: Rachel Zoe In Microsoft Bing Commercial
A woman of many (or not so many) words, fashionista Rachel Zoe is kind of a big deal around here. I'm already tracking all of her tech habits and imagining what fashion-forward gadget gear she should be adding to her collection. Did you happen to catch the season opener of The Rachel Zoe Project the other night?
Does Oprah's Endorsement Make You Want a Kindle More?
In case you missed it, Oprah announced that Amazon's Kindle was her new faaaaaavorite gadget on her show on Friday. Now, when Oprah says something is her favorite, people don't just acknowledge it — they respond with consumer glee, often selling out that product (I bitterly recall not being able to get sold-out things like the Clarisonic or Uggs because of their placement on Oprah's favorite things show).
So I'm really curious to see what Oprah's fans make of her endorsement of the Kindle, whose popularity has been moderate but not mind-blowing; will the exalted O's influence introduce a new audience to the eBook reader?
Celebrity Geek Shout-Out: David Beckham
Seriously, what gadget has David Beckham not endorsed? Not that I'm complaining. Do I care that it makes zero sense to take your shirt off for a cell phone ad?
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