Geek is chic.
I recently went on a trip to Japan and saw QR codes — which are similar to bar codes — everywhere. The difference between these codes and the barcodes you see on any product in a store is that QR codes can hold a lot more information. Companies from advertisers to magazine publishers use them to point you to websites, extra content, and special discounts, and in Japan those scannable boxes Read more
How would you like it if grocery carts had touch screens and barcode scanners that you could use to get nutritional info and environmental impact info from about various foods? The Technology Services Company, EDS, outlined in a recent paper that grocery carts with computer screens would be a practical and cost-effective solution to consumers who like knowing about the foods they consume— even Read more
Sephora has just taken full advantage of the bright and shiny, interactive features an iPad can provide with the debut of its new Sephora App For iPad (free). The app features various tabs based on category: social, beauty report, virtual mirror, and video. The social tab provides a home for the brand's Twitter, Facebook, and YouTube updates, along with a BeautyTalk feature, where users can get Read more
