GeekSugar

Kraft's Macaroni and Cheese Has a New Look

Katie Sweeney — Thu, 10 Feb 2011 11:27:58 PST

The iconic blue box of macaroni and cheese has got a new look. Kraft Foods and design firm Landor Associates have revealed an updated package for the wildly popular Kraft Macaroni and Cheese. The box is still blue, but it has a noodle smile that will become an extension of the brand's new multimillion-dollar advertising campaign.

For well-known food products like Kraft's Mac and Cheese, a redesigned box can be a risky move. In 2009, Tropicana attempted to change its orange juice cartons but ditched the new logo due to customer backlash. However, I think the new look is fun and modern and have a feeling it will be a success. How do you feel about it?

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Vote For Your Favorite Super Bowl Ads on Facebook

Kristy Korcz — Mon, 07 Feb 2011 01:00:21 PST

Get enough action during the Super Bowl yesterday? If you were busy high-fiving your fellow fans between plays and missed the fun, funny, and sometimes "awwww"-worthy ads, then here's your chance to catch up.

Now through Feb. 10, you can watch all of the Super Bowl XLV ads on Facebook's official sports page, and vote for your favorites by "liking" them. The one who goes home with the most votes will be crowned the official 2011 Facebook Replay Winner! While I was definitely entertained by the commercials, I feel like most of them weren't as geeky as last year. Remember the Intel ads? Genius.

Which ad from Super Bowl XLV was your favorite? See mine after the break.

Microsoft Takes a Jab at Mac in New Ad

Kristy Korcz — Sat, 13 Nov 2010 09:00:43 PST

So, after all the years of dealing with the famous Get a Mac ads, you'd have to expect Microsoft to fire back at some point right? In its latest spot, Microsoft points out the Mac's lack of Blu-ray functionality in a cute stop motion and cartoony sort of way.

Sure, it's also a blatant promo for Avatar as well, but I think the ad is pretty creative. Check it out above and tell me what you think!

Which iPad Ad Do You Prefer?

GeekSugar — Thu, 19 Aug 2010 05:47:16 PDT

A new iPad commercial is making its way to the airwaves, and shows off what the iPad "is" with the help of a few handy apps. The new Flipboard app got a hefty shout out in the ad (making the iPad "current"), along with some cooking, learning, astrology, and art apps.

Although both ads are similar, I'm particularly fond of the reinvented Apple Newton iPad ads that ran back in May (partially because I love the background track), but you be the judge on which one describes the iPad best. Check out the older Newton-like ad on the left, and the new ad on the right and tell me - which ad do you prefer?

Apple Gets Real With Four New FaceTime TV Ads

GeekSugar — Mon, 12 Jul 2010 11:15:22 PDT

The iPhone 4's FaceTime feature is really cool in action, but really, I don't know how many people will actually use it on a regular basis. I mean, not only do you have to have a WiFi connection, but you can only use it between two iPhone 4 users. How many of your friends and family members have (or are planning on getting) an iPhone 4? Probably not enough to warrant a purchase of an iPhone 4 for this feature alone. And now that you have Fring, which allows video calls over a 3G connection between iPhone and Android users, well, that's even less of a reason to use the 4's native feature.

Despite FaceTime's limitations, Apple has released a series of new TV ads that show different ways the feature can be used and how it can become a part of your everyday life. Check out the first one above (which I'll admit is kind of a tearjerker - so sweet!) and the rest after the break and tell me - do these ads totally sell you on a new iPhone 4, or does it seem like a stretch that everyone in your family would buy an iPhone 4 in order to communicate this way?

See the rest of the ads after the break.

Slim Fast Wedding Cake Topper Ads: Cool or Not?

FitSugar — Tue, 08 Jun 2010 03:47:21 PDT

Losing weight before a wedding is a big deal for a lot of brides. And judging from these ads, it's something that Slim Fast knows well. With a tagline that reads,"Need to lose a little weight before your wedding?" the three different ads show a cake topper where the bride is in an uncompromising position. In one she's gotten so heavy she's fallen through the cake, and in another we see that she's ripped the backside of her dress. While none of these situations are funny IRL, something about using cake toppers gives it a bit of humor. What do you think . . .

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New brides, pay attention! We'll be bringing you tips on how to prepare your body for the big day, but we want to hear what you've been doing to stay in shape too. Head over to the FitSugar Community and post your wedding workout tips, or, if you're already hitched, how did you get healthy for your big day?

Which Was Your Favorite Tech Super Bowl Ad?

GeekSugar — Mon, 08 Feb 2010 01:47:10 PST

Relatively speaking, there seemed to be a lot less boobs, and more smart tech in the commercial breaks during the 2010 Super Bowl, which is a good thing - it solidifies the idea that geeks really are rock stars! Although there were plenty of tech-centric spots in-between the fast food and sugary soda commericial goodness, the ad that sticks out the most in my mind is FLO TV's "My Generation" spot featuring Will.I.Am.

Will lays his vocals on the classic rock song, while images of historical moments flash across our screen. Then, we see him rocking a FLO TV adapter and some Dr. Dre Beats headphones. Pretty awesome combination of old-meets-new. Bonus - if you download it, they're donating all proceeds of the new "My Generation" remix to Haiti relief efforts! Check out the spot, and tell me your favorite Super Bowl XLIV commercial when you

Is This Google's Super Bowl Ad?

GeekSugar — Sun, 07 Feb 2010 12:00:17 PST

Rumor has it, Google will be playing with the big boys when they run an ad during this year's Super Bowl. Google has never been one to advertise - although they did release a series of Chrome commercials last year, and put an ad on the Google homepage for the Nexus One - we've never seen an ad for their search engine. That could all change today. Google put together a series of YouTube videos called "Search Stories" late last year, and a little birdie (and a blog) tells us that this may be the one set to air during the third quarter of the game. Seems perfect for Valentine's Day, maybe not so much for the testosterone-filled, beer-drinking crowd. Check it out below.

Vampire Weekend Debuts Cool New Ad in iPhone App

GeekSugar — Fri, 15 Jan 2010 01:47:46 PST

Interactive ads are taking over our tech! Late last year, everybody jumped on board the augmented reality train, which gave us a new way to look at marketing (come on, even Home Depot had an augmented reality gift card), and in case you haven't noticed - there are interactive ads in our iPhone and iPod Touch apps. No matter how you feel about pop-up ads in your iPhone, it's likely that you won't mind this one. However, how you feel about Vampire Weekend is a whole other story.

On Tuesday, Vampire Weekend released their latest album Contra to much praise by BuzzSugar, and of course, I headed over to iTunes to check it out. But yesterday, I caught a glimpse of this cool interactive iPhone ad that allows you to "shake to edit," or shuffle through different scenes of their latest video using your iPhone's accelerometer. You can then click on the album artwork, and head over to iTunes to download the album directly to your iPhone. It's really smart, and the tune is pretty catchy as well.

What Do You Think of the Tamara Hope Palm Pre Ads?

GeekSugar — Thu, 30 Jul 2009 07:33:25 PDT

The Pre, Palm's latest smartphone, is a pretty cool phone, with its attractive exterior and sleek OS, but its ads are another story. Where the first commercial featuring actress Tamara Hope was pretty epic, with a serene Buddhist scene, the most recent ads are a bit mind-boggling. In one, Hope talks of going with the flow, and more bizarrely, she admits that the Pre can do something cooler than let her read her email: it reads her mind.

I'm a little weirded out. But maybe I'm just used to my cell phone ads incorporating some catchy pop song and knee-jerk editing and I need to slow down and appreciate Hope's Zen-like attitude about her phone. What do you think of the ads?