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Celebrity Gadget Endorsements: Top 10
Despite studies that say consumers aren't swayed by celebrity endorsements, celebrity-driven gadget ad campaigns are at an all time high.
Whether celebrity gadget sightings are unintentional (take for instance Alicia Keys playing with her Samsung Camcorder at a Knicks game, or Lauren Conrad taking her BlackBerry with her everywhere), others are very intentional and well paid for. The reemergence of HP's The Computer is Personal Again staring Serena Williams got me thinking about the top celebrity gadget endorsements of the last couple of years and why companies continue to use famous names and faces to rep their products.
Serena Williams Gets Personal For HP Ad
HP has announced Serena Williams as the latest celebrity to take part in its "The Computer is Personal Again" ad campaign just in time for the US Open.
The series previously featured Jay-Z, Vera Wang, Pharell and Shaun White and has generated some buzz for showcasing headless celebrities talking about what they do on their computers. Last time we saw Williams around gadgets she was "making news" clutching her limited edition Dwayne Wade Sidekick, so this ad is a real upgrade.
Serena Williams And Kimora Simmons' Pre-Oscar Party Gadgets
With our first year of Oscars madness under our belt, we couldn't help but recognize some tech savvy divas who took part in the festivities. Kimora Simmons was having a great time snapping some pictures with her super teeny digital camera at the Queen Latifah and Vibe Magazine Hollywood Pre-Oscar party. Meanwhile, Serena Williams was on the other side of the room shaking it up with friends while staying connected with her chic white Sidekick, which I'm still trying to figure out where she purchased.
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MTV And HP Host PC Design Competition
If you're sick and tired of boring computer designs now is the time to get out your art supplies and seek inspiration. HP and MTV are hosting a global “Take Action. Make Art" design competition and challenging people around the world to create graphics for a special edition HP notebook PC.
Conan vs. Serena at Wii Sports Tennis
Last night NBC late night host Conan O'Brien challenged 2007 Australian Open champion Serena Williams to a set of tennis on Nintendo's Wii Sports wearing a very fashionable and geek chic tennis outfit. The result was almost as hilarious as Conan's fake iPhone commercial.
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