Sugar Editorial Picks
Feb 21, 2007 -
There are a few reasons why I love Little Miss Sunshine. No. 1: Steve Carell.
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Aug 29, 2007 -
Despite studies that say consumers aren't swayed by celebrity endorsements, celebrity-driven gadget ad campaigns are at an all time high.
Whether celebrity gadget sightings are unintentional (take for instance Alicia Keys playing with her Samsung Camcorder at a Knicks game, or Lauren Conrad taking her BlackBerry with her everywhere), others are very intentional and well paid for. The reemergence of HP's The Computer is Personal Again staring Serena Williams got me thinking about the top celebrity gadget endorsements of the last couple of years and why companies continue to use famous names and faces to rep their products.
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