The face of consumers is changing, and buyers today are more likely to be influenced by social media rather than celebrity endorsements, AdAge says. I'm not one to fall for a famous face, but I do have to admit that it's hard to resist the allure of Oprah's favorite things. Most SavvySugar readers say that it really depends on the product and the person, but now I'm wondering which celebrity has Read more

Though we have yet to see Tom Cruise, Guitar Hero has employed a wide gamut of celebs to play his famous role in Risky Business, but with a GH twist. With the latest March Madness/Metallica inspired spot, I thought I'd remind you of the past stars who've stripped down to their pink shirt and undies, and slipperiest socks, and yes, taken those old records off the shelf. Read more

In this month's issue of Vogue Paris, you'll find Victoria's Secret beauty, Adriana Lima, modeling the latest in designer watches. What this tech-fanatic couldn't help but notice were the carefully place gadget goods — like iPhones, iPods and a BlackBerry — which were fabulously featured in the shoot. To see the scans featuring the tech cameos, have a little gander at my slideshow! Source Read more

Last week, Nike released its Nike+ FuelBand fitness-tracking device to much fanfare, but this celebrity-endorsed gadget isn't the first high-tech offering when it comes to gathering your workout stats. Read on to compare fitness monitors Bodybugg, Fitbit Ultra, MotoACTV, Jawbone Up, and the Nike+ FuelBand. Read more

CES isn't just for the geeks. As of late, the show sees its fair share of technology-loving celebrities, too. We spotted a slew of celeb-endorsed headphones from Ludacris, 50 Cent, and Jersey Shore stars Snooki and Pauly D, while LL Cool J promoted his music social network, and Will Smith hyped Men in Black III. Click through the slideshow to see what all of Hollywood's tastemakers were up to Read more

What's the Consumer Electronics Show without a sprinkle of celebrity-endorsed gadgets? This year, hip-hop mogul Ludacris was on hand to introduce the latest additions to his Soul by Ludacris headphone line. In 2012, the new finishes are all about shine. The SL300 noise-canceling headphones come in chrome gold, and the SL150 hi-def headphones are chrome silver. The SL100 model now has a white Read more

During 2011's CES, we saw a plethora of celebrity-endorsed gadgets. Headphone, microphones, camera, and even photo sunglasses, it seemed like every tech category had a shining star to reign in some extra spotlight. Take a look back at the celeb products from last year's CES, and get ready for some new additions next week! Read more

Today, celebrities aren't just pretty faces who grace red carpets and endorse shoe lines. No, nowadays, hardworking Hollywood elite excel as business moguls, investing in their future while expanding their brand into fashion, restaurants, and film production companies. (We approve!) Jay-Z has his 40/40 club and the New York Nets, while Justin Timberlake owns a stake in Myspace and clothing line Read more

Kim Kardashian wore a bikini recently to stroll along the sand in Punta Mita, Mexico, with her two-piece-clad sister Kourtney and their respective boyfriends, Kris Humphries and Scott Disick. New Jersey Nets basketball star Kris Humphries showed off his strength by scooping Kim up into his arms during their extremely PDA-filled afternoon on the beach! The family vacation was a belated birthday Read more

One of the biggest trends we saw at this year's CES was celebrity-endorsed tech. From headphones to microphones to cameras and sunglasses, these items have a built-in spotlight shining right on them thanks to the stars that are lending their support. Check 'em out in this slideshow! Read more