Geek is chic.
Video
1 Ashton Kutcher Pimps Out the Nikon D90 D-SLR
celebrity gadgets
2 Serena Williams Gets Personal For HP Ad
Video
3 Pharrell Williams: "I'm a PC, Just Like B.G."
celebrity gadgets
4 Gwen Stefani Gets 'Dolled Up' For Hewlett-Packard
Carrie Underwood
5 Exclusive Look: Carrie Underwood Kicking Butt in Mario Kart!
Tina Fey
6 Tina Fey Shows Off Her Organizational Skills
Video
7 Liv Tyler Likes Mystery Case Files as Much as I Do!
Sony Ericsson
8 Maria Sharapova Teams Up With Sony Ericsson
commercial
9 America Ferrera Gets Brainy With Her Pimped-Out DS
celebrity gadgets
10 Cameron Diaz Goes Monochromatic For SoftBank Mobile
Video
11 Eat Your Heart Out David Cook, There's a New GH Crew in Town
celebrity gadgets
12 Ashton Kutcher Is Playing It Cool For Coolpix Cameras
Video
13 Heidi Klum Takes Off Her Clothes For Guitar Hero World Tour
Poll
14 Who Is Your Favorite Tech Spokesguy?
Fashion
15 Adriana Lima Accessorizes With High-Tech Treats
Liv Tyler
16 Liv Tyler Geeks Out With Brain Age For Nintendo DS
Video
17 Lisa Kudrow Uses Personal Trainer: Cooking on Her DS
Carrie Underwood
18 Exclusive Look at Carrie Underwood With the Rose DS Lite
Ladies, we have come a long way since the days of fighting for women's suffrage. From business to sports, we've advanced our professional status by leaps and bounds. So I was truly amazed to discover that on Vanity Fair's recently released "Hollywood's Top 40," a list of Tinseltown's top moneymakers, only one lady landed a top-15 title. Love her or hate her (and her acting chops), No. 13 Kristen Read more
The face of consumers is changing, and buyers today are more likely to be influenced by social media rather than celebrity endorsements, AdAge says. I'm not one to fall for a famous face, but I do have to admit that it's hard to resist the allure of Oprah's favorite things. Most SavvySugar readers say that it really depends on the product and the person, but now I'm wondering which celebrity has Read more
Love her or hate her, you have to acknowledge that Kim Kardashian (and the rest of the Kardashian brood) know the business of branding. Last month Savvy readers were enraged by Kim and her sisters' partnership with a prepaid debit card that is aimed at the young set and rife with monthly fees, but how well do you know what else Kim has been endorsing? Take this quick quiz to see how you Read more
Jessica Simpson, Justin Bieber, and P. Diddy are the secrets to Proactiv's success. Forbes reports that the company is on track to making $800 million this year— that's just how powerful celebrity endorsements are. Although most consumers know that these stars are being paid to promote the product, perhaps they tend to trust the brand more after seeing their idol gushing about the item. The Read more
Dr. Dre has already teamed up with HP to bring us the sweet-sounding HP Envy 15 bundle (which comes complete with his Geek-tested and approved Beats by Dr. Dre headphones, and HP Beats Audio software), but now he's lending his face to the campaign for a series of commercials that highlight what HP computers can do. And to top off her big week in tech, our favorite pop star Lady Gaga stars in a Read more
You shared which products and companies you'd be paid to endorse in an ideal world, and lucky for many celebrities, your dreams are their realities. Have you been paying attention to everyday advertising? Take the quiz to match the celebrities to the products they endorse! Take the Quiz Read more
Singer and songwriter Lady Gaga — the queen of constant transformation with all of her outrageous outfits and intricate head accessories — has teamed up with Monster to debut her first pair of earphones. Labeled "heartbeats," these in-ear headphones were designed by Lady Gaga herself and are said to be like no other headphones out there (not hard to believe, especially since they have her Read more
Celebrities are cherry-picked to endorse particular products. They're scattered across magazines and the small screen, endorsing everything from hair-dye and makeup to water and even cotton (the fabric of our lives). What product or type of product would you be proud to endorse and have fun doing so? Read more
Yesterday I posted two videos that featured Rachel Zoe in not only one, but two Microsoft Bing commercials. Today, I've got two more — this time Rachel is getting her Bing on with her assistants, Taylor and Marisa, as she tries to find a small camera and searches for room availability at her favorite hotel in Paris. Microsoft Bing is the "official decision engine" of The Rachel Zoe Project, Read more
A woman of many (or not so many) words, fashionista Rachel Zoe is kind of a big deal around here. I'm already tracking all of her tech habits and imagining what fashion-forward gadget gear she should be adding to her collection. Did you happen to catch the season opener of The Rachel Zoe Project the other night? Aside from the many MacBook and BlackBerry appearances, RZ was featured in a Read more
