With the launch of its new home décor site Eziba, Overstock is following One Kings Lane and Gilt Groupe into the private sale game.
With the launch of its new home décor site Eziba, Overstock is following One Kings Lane and Gilt Groupe into the private sale game. The products aren't necessarily overstock items, but rather, new and affordable. Overstock president Jonathan Johnson notes, "Overstock.com has relationships with a large network of suppliers, who are in search of different avenues to sell product. It was a natural progression for the O to build a private sale site."
Already the selection seems more upscale than Overstock's usual inventory. This gorgeous reclaimed teak buffet, for instance, comes from C. G. Sparks and is for sale for $1,100. Kitchenaid, Lenox, Cybex, and Calypso Rugs are among the other debut labels, with patio furniture, tabletop wares, bath towels, and furniture in the mix.
Sales begin daily at 11 a.m. EDT and last between 48 and 72 hours. If you're already a member of Overstock, you can simply use that user name and password to log in, and if not, sign-up is free and easy. Just like Overstock, entire orders on Eziba ship for only $2.95. That's the clincher!