The last time you shopped at
"We're always looking for new things, and for us it was a great opportunity to serve our customers," Tara Darrow, a spokesperson for Nordstrom, told Yahoo! Shine. "The idea was to look at customer foot traffic [and] to look at staffing at different times during the day to make sure we have enough help on the sales floor. That type of thing. We don't do a lot of tracking or surveillance."
have been collecting personal information to enhance your shopping experience — and boost their sales — for more than a decade. But the fact that brick-and-mortar stores are getting in on the action comes as a surprise to many shoppers.
"When we were doing the tests, we posted signs and tried to be as transparent as possible and let them know what we were doing," Darrow said. While the signs raised initial concerns for some customers, Darrow said they became more understanding after they were told that the devices were in place to help the store run smoothly. "At this point we're still reviewing the data, and we're still looking at what we got from that test."