polaroid

polaroid

Greta Gerwig Takes Her Turn in Band of Outsiders' Polaroid Campaign

Actress Greta Gerwig is the latest bright young thing to be featured in Band of Outsiders' Polaroid Campaign.

Actress Greta Gerwig is the latest bright young thing to be featured in Band of Outsiders' Polaroid Campaign.

Gerwig posed for the brand's creative director, Scott Sternberg — who recently shot Frank Ocean for the campaign — at the Hollywood Sports Paintball Park in Bellflower, CA, in March. In the photos that have been released so far, Gerwig doesn't get splashed with any paint, but she does look like a lot of fun.

"I love Band of Outsiders. Getting to wear a whole season's worth for the day was a dream," she said. "The shoot felt like an afternoon of playing precocious children in a surreal playground."

Band of Outsiders will post additional shots from the campaign to its Tumblr and Instagram accounts. For now, take a look at the first six here in the gallery.

Photo courtesy of Band of Outsiders
photography

Instagram + Polaroid = Photography Match Made in Heaven?

A year ago, the Instagram Socialmatic Camera was just a concept, but Socialmatic recently announced that the Android-based instant camera is going to become a reality.

A year ago, the Instagram Socialmatic Camera was just a concept, but Socialmatic recently announced that the Android-based instant camera is going to become a reality.

Polaroid granted Socialmatic the rights to produce the camera, which reimagines the Instagram icon into a digital instant film camera with Internet connectivity for sharing pictures on social networking sites, and it's set for an early 2014 release.

It's not hard to get Instagram photos printed (we've found many sites that will make your social snaps into lasting works of art), but it is difficult to get those prints right away, which is why the Socialmatic Camera is such an interesting concept.

So far, we know that Socialmatic has the following:

  • 3G data and WiFi connectivity
  • 16GB internal mass storage
  • Touchscreen
  • Optical zoom and LED flash
  • Four-color ink tanks

The film itself has a sticky adhesive backing and a QR code printed on the back. Smartphone or other Socialmatic users can scan the QR code and track the photo's whereabouts.

Polaroid already has a similar digital instant film camera, the Polaroid Z2300 ($160), but it certainly does not have an Android-based touchscreen. The Samsung Galaxy Camera ($500), on the other hand, runs on an Android mobile OS but doesn't have instant printing.

So, we want to know: is Socialmatic's WiFi- and data-enabled instant film camera a match made in modern photography heaven? Or is it just another gadget gimmick?

Source: Socialmatic
polaroid

Video of the Day: Polaroid Cacher, Instant Pictures of Digital Life

Much of our day is spent on the computer — IM'ing friends, playing games, working, posting photos on social media — and Polaroid Cacher wants to immortalize the best of those fleeting moments.

Much of our day is spent on the computer — IM'ing friends, playing games, working, posting photos on social media — and Polaroid Cacher wants to immortalize the best of those fleeting moments.

The concept camera is a screenshot come to life, bringing the instantaneous photo printing of Polaroid and the digital experience together.

Polaroid Cacher from Adrià Navarro on Vimeo.

In the video, we see a Google Chrome browser plug-in that works as a screenshot would. A viewfinder appears and the user can toggle the lens around and adjust the zoom. After taking the snapshot, Polaroid Cacher wirelessly prints the photo, using a vintage Polaroid Land Camera and a custom laser-cut enclosure.

Designer Adrian Navarro is rethinking cameras and made a presentation on his background research for the Polaroid Cacher project. He discusses repurposing vintage cameras in ways that are efficient, commercial, and fit in with today's visual culture.

What do you think about an analog format for your digital experiences? Innovative or excessive?

Tech News

Polaroid's Android Camera and FotoBar Prints Up Close

Don't count Polaroid out of the gadget game just yet.

Don't count Polaroid out of the gadget game just yet. At CES, the instant-photography revolutionary unveiled an interchangeable-lens camera powered by Android and its move into professional-quality photo printing at Polaroid Fotobars.

Take a look at Polaroid's plans for 2013 including a close look at the iM1836 interchangeable-lens camera.

gift guide

A Guide to Cutting-Edge Cameras and Modern-Day Polaroids

Shopping for camera geeks can be confusing — there are about a million things to consider.

Shopping for camera geeks can be confusing — there are about a million things to consider. What's their skill level? Their lifestyle? Their needs? And then there's the vast ocean of tech specs — aperture, lens, image sensors, megapixels, display resolution . . . the list goes on. Well, friend, we're here to help, so we've broken down cameras for every kind of photographer on your holiday shopping list.

From your hippest homeslice to the spec-obsessed budding professional, these are the must-have cameras this holiday season for the shutter-happy photo fanatics in your life.

Tech News

Transform iPhone Snaps Into True-Blue Polaroids

It seems as though there are a million and one ways to make an iPhone image look like a Polaroid picture online, so why not take it one step further and make the snap a true Polaroid?

It seems as though there are a million and one ways to make an iPhone image look like a Polaroid picture online, so why not take it one step further and make the snap a true Polaroid? In the latest concept from The Impossible Project, the mobile photo lab Impossible Instant Lab, you can transform any digital picture trapped in your iPhone into a physical, Polaroid-style photograph.

Similar to the science of the original Polaroid camera, images in the Impossible Instant Lab are exposed using only the light from the iPhone's display, then processed and developed by in-device chemicals into a physical photo. When used in conjunction with the Instant Lab app and photo base, you'll instantly develop your favorite mobile photos anywhere. Of course, a pack of Polaroid film (fit for the Polaroid 600 and SX 70 cameras, to be precise) is needed to make all this happen, but a purchase of the lab also comes with an Impossible Project film voucher.

An idea that began in the last operating Polaroid factory, the Impossible Project is still in the works on Kickstarter, but is set to unveil in February 2013. You can pre-order a camera now, starting at $189. Watch The Impossible Project's Instant Lab video to see all this instant photo gratification in action.

2012 Olympics

GeekSugar's July Must Haves

Comic-Con, The Dark Knight Rises, the Olympics — there's a lot to look forward to this July, long Summer weekends being just a fraction of the fun.

Comic-Con, The Dark Knight Rises, the Olympics — there's a lot to look forward to this July, long Summer weekends being just a fraction of the fun. This month, we're raising the bar on our fitness goals with new technology from Nike, revisiting our love of a classic Polaroid, and getting a head start on Olympic fever with a little country pride on our phones. Check out all our must haves for the month in the gallery.

photography

Ooh La La: Impossible Project's Polaroid SX-70 Black Label Edition Instant Camera

Need a new gadget obsession?

Need a new gadget obsession? Check out the Polaroid SX-70 Black Label Edition Instant Camera Kit ($419) from The Impossible Project. This kit comes with a beautifully restored all-black Polaroid SX-70 camera (that folds down into a compact brick for storage) circa 1972 and two packs of PX600 Silver Shade UV+ Black Frame film so you can start snapping away as soon as you rip open the box. The SX-70 was the first instant SLR to hit the market, so you're buying a piece of history here. The camera will be available soon, so start pinching your pennies!

Tech Shopping

Bring Back Instant Photography With the Polaroid Z340

I haven't given up on the instant photography movement, but I'm liking the blend of analog and digital photography that the Polaroid Z340 ($300) brings to the table.

I haven't given up on the instant photography movement, but I'm liking the blend of analog and digital photography that the Polaroid Z340 ($300) brings to the table. The Z340 brings together the old and new thanks to its ability to capture and instantly print images on Zink film that is smudge-proof, water- and tear-resistant, and needs zero dry time (say bye bye to "shaking it like a Polaroid picture"). It also boasts modern features, like capturing 14MP images, an SD card tray so you can store and print, or upload your pics later (or even print pics from other cameras), an LCD screen viewfinder, and the ability to print your pics with or without the classic Polaroid border. The Zink film itself runs at about $18 for 30 exposures, which isn't cheap, but will still cost less than The Impossible Project's film for your Polaroid 600.

Get a closer look at the Z340 in the gallery, then head over to Photojojo to get one for yourself!

Editor's Pick

Polaroid Throws the SC1630 in the WiFi Camera Ring

There's a trend in the air at CES — a WiFi-enabled camera trend, to be exact.

There's a trend in the air at CES — a WiFi-enabled camera trend, to be exact. Polaroid is among the companies offering a camera to get you online. The SC1630 Smart Camera harnesses the power of an Android-operating smartphone minus the monthly texting plan.

The 16MP, 3X optical zoom camera uses a 3.2-inch touch screen display to easily share pictures and videos across the World Wide Web of social networks, thanks to its included WiFi and Bluetooth connection. Photos are automatically organized within the camera by date, location, and those smiling people in the shot. Just like any other mobile device, the camera includes a geo-location feature so you don't forget where each memory was made.

The price of Polaroid's SC1630 Smart Camera is still up in the air; look for the camera to hit stores sometime in 2012.