interactive

Movies

James Cameron Gets Creative With Tech to Promote Avatar

Augmented reality seems to be the next big thing on the tech horizon — already new apps and even umbrellas are using the technology — and it doesn't seem to be in short supply either.

Augmented reality seems to be the next big thing on the tech horizon — already new apps and even umbrellas are using the technology — and it doesn't seem to be in short supply either. Just after we learned that Esquire will be using augmented reality in their upcoming issue, I realized that James Cameron has also harnessed the feature to promote his next big blockbuster. Every time you buy an Avatar product — whether it be an action figure or a branded can of Coke — you can use your webcam to have some fun with 3D right in your home. Just hold the product up to your webcam, and you'll see a interactive 3D character on your screen. Sure, you can't do much with a 3D character, but it might make me pick up a can of soda next time I hit the convenience store!

In addition, the latest three minute Avatar trailer was released over the weekend to the "world's largest trailer-viewing audience", proving that Mr. Cameron is willing to use a pretty big bag of tech tricks to get our butts in the theater next month!

Video games

Horse Riding Simulator Is Amazing (Not in a Good Way)

You can find me any day of the week pretending to be in a hot rock and roll band with my geeky friends, and I'm not ashamed to admit it.

You can find me any day of the week pretending to be in a hot rock and roll band with my geeky friends, and I'm not ashamed to admit it. But if I were pretending to be riding my own show horse in the confines of my own home that would make me feel kinda icky. Granted, this horse riding simulator called the Ridemaster Pro is meant to be used in gyms, horse riding schools and whatnot, but the question begs to be asked: If you're in a horse riding school, wouldn't you want to ride a real horse? Just asking. . .

Caught on Gizmodo, this interactive game lets you ride your (fake) horse around a virtual ring. Learn how to ride, jump, and work those muscles you need to grip on to a real horse all for a cool ten grand. Actually, this totally reminds me of the mechanical ponies I used to ride outside the drugstore for a quarter - minus the LCD flat screen. Now those were good times. Check out a demo of how this baby works (complete with awesome old school Japanese country music) when you read more

design

The Aperture Interactive Display

If you were impressed with the high-tech Eyecandy Sound Lounge & Bar in Vegas, you may enjoy this Aperture Interactive Display which uses thousands of individual mechanical irises to create various images.

If you were impressed with the high-tech Eyecandy Sound Lounge & Bar in Vegas, you may enjoy this Aperture Interactive Display which uses thousands of individual mechanical irises to create various images.

Created by Berlin interactive artists Gunnar Green and Frederic Eyl, this dynamic concept project reacts to light in front of it, therefore, the darker the object the wider the aperture will open (as you can see in the video below). Each of the apertures in the array can be used to represent a pixel of an image. This functioning prototype which I saw on Bornrich is currently being used to get a feel for what a large-scale aperture could look like.

LED

Eyecandy Sound Lounge & Bar Provides the Full Geek Experience

I am so glad I discovered this fantastic new bar on Bornrich, considering I'll be heading to Vegas next week for CES!

I am so glad I discovered this fantastic new bar on Bornrich, considering I'll be heading to Vegas next week for CES! The Eyecandy Sound Lounge and Bar, located in the center of Mandalay Bay’s casino floor, is exactly that —100 percent eyecandy.

Opened in October 2007, Eyecandy features interactive touch tables that allow guests to create visuals and messages as well as project images onto screens above the dance floor. These tables also include stationary and motorized cameras to check out the action elsewhere in the lounge and bar area. And if you have a favorite song you want to hear, just plug your iPod into a sound station so the DJ can mix your tunes into the song line-up. This bar puts Twentyfour in London to shame, as Eyecandy's high-tech nightclub experience also boasts a fiber-optic channel running through the bar for a shimmering light effect as well as a LED tiled dance floor—allowing dancers to change images and graphics! To check out a video about it read more

Elle Macpherson

Elle MacPherson Launches Interactive Storefront

During New York Fashion Week, Elle MacPherson Intimates launched a new high tech interactive storefront that allows passersby to revel in the video footage of models through the window with their movements.

During New York Fashion Week, Elle MacPherson Intimates launched a new high tech interactive storefront that allows passersby to revel in the video footage of models through the window with their movements.

Featured on Trendhunter, this storefront operates by using humanlocator technology — a visual advertising system developed by Freeset. Humanlocator tracks full body movement in real time, allowing consumers to participate in and interact with advertising.

It kinda reminds me of when I was little and could see myself on TV from the video cameras in an electronic store. Walking back and forth in front of the TV was always so entertaining! Next time you are in New York, I recommend you check it out. As you can see in the video below, it literally does play off your actions — if that doesn't make you want to go buy a bra, I don't know what will!

Source

News

New London Bar Includes Fully-Interactive Interior

Welcome to 24, one of the most technologically-advanced bars located in London, England.

Welcome to 24, one of the most technologically-advanced bars located in London, England. Said to be the first fully-interactive bar in the world, 24 will feature computer controlled projections that can transform images and video on a blank canvas wall with the click of a switch. There will also be hundreds of LED lights installed that will give the venue over 1,000 different color combinations. What is really unique are the interactive projections that will react to your movements when you attempt to touch them. For instance, say you are at the bar with a glass, the projections will send light beams across the base of the drink. Or touch the bar with your hand and a light will shoot out towards you and alert the bartender that you need another beverage! Talk about high-tech service with a smile! via Tech Digest