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There's a lot that goes into starting a website, blog, or small business. Beyond the site's design, one of the top priorities on your to-do list should be picking a domain name. This is how your readers and customers will identify your company and come to find you on the web. The process isn't as daunting at it sounds. Follow these four steps and you'll be on your way to owning your piece of the Internet and growing your website into both a recognizable and profitable brand.

Keep reading for everything you need to know about the naming your domain.

I have been following David Horvitz's blog for a few months or so. For all of 2009 (not necessarily every day, but frequently), he sends out small texts of simple instructional ideas through his mailing list, and then posts screenshots of them on his blog. Many of his instructions involve mailing things to far-off addresses, like "Take a photo of your head in the freezer and mail it to a museum in Greenland that has no current exhibition." I've never followed through with his suggestions. But I think this one, shown above, giving your house plants a vacation, is fun and something I might actually do. I've gotten to the point that I don't even notice my houseplants anymore, unless they're in desparate need of watering. So it would be fun to switch it up and lay my eyes on someone else's ficus for a while. What do you think? Would you do this?

Sometimes the bells and whistles are not required. Realizing we sort of missed the Band of Outsiders Fall 08 collection during the madness of fashion week, we poked around to catch up on the happenings of the brand. Boy, the labels womenswear collection, is probably exactly how we'd dress if we lived in the fantasy world we invent while walking with our headphones on (okay, maybe not all of us). What convinced us even more, of the brands alignment with our fantasy world, is the simplicity of their website. Two blogs, one for Band and one for Boy, are made up cleanly with press images, goofy polaroids, and You Tube videos. There's no godawful Flash Player (something we all do agree on) there are no links to previous collections. There's simply a rolling log of succinct, clean images, and some links to likeminded websites. The feeling is like visiting an old friend, someone who you don't 'network' with, who you just like. Before long, you realize that this relationship is just much, much better than peripheral nonsense because, without the flash player, your left to enjoy some funny polaroids and cool clothes.

You Tube video courtesy of Hint Mag




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