Tracking device

If you don't think people are actually using services like LG's Mobile TV, which delivers programs from some of the biggest television networks to your cell, think again. Nielsen Research Company - you know the television consumption monitors BuzzSugar is always talking about? - has announced it will acquire Telephia, a private company based in San Francisco.

According to the New York Times, Telephia is one of the most respected sources of data about cellphone use - as in tracking consumers’ phone calling, mobile Web surfing, video viewing and just about everything else. While Nielsen has been building mobile tracking products on its own, it will use Telephia's products to make its research more complete.
Personally, I've never watched a TV on a cell phone so the news that Nielsen is ready to start tracking the use is pretty shocking. Have you ever watched TV on your cell?

Two American MBA students are working on the creation of the "Stridekick," a small disposable device that attaches to a shoelace and determines the total amount of miles that have been logged on that particular pair of shoes.

The device also alerts the runner once certain mileage levels are passed, "allowing the individual to make a more informed and healthier decision about replacing the shoes," according to a press release.

Considering both the creators are male, I have a simple suggestion for the grantees: if you're worried if your tennis shoes are too old, ask a girl.

Apparently, podiatrists and running experts agree that running shoes should be replaced every 350-500 miles. This is typically long before external signs of wear are evident to the runner. For more about the StrideKick, just read more