Farmville

Starbucks

How Lady Gaga Is Taking Over the Digital World For Born This Way

ICYMI, Lady Gaga's latest release, Born This Way is dropping this Monday, May 23.

ICYMI, Lady Gaga's latest release, Born This Way is dropping this Monday, May 23. But you don't have to wait to get in on the Gaga action — she's been taking over the Internet in the weeks leading up to the album release by partnering with digitally savvy companies in unexpected ways. Want to get your hands on some free tickets to her show, Gaga-inspired clothes, and swag? Read on to find out how you can, and how she's taking over the digital world below!

  • Gaga gets down on the farm — Today is the last day to head to Gagaville to listen to one of three new, and previously unheard singles off of Lady Gaga's new album. Zynga announced its partnership with Lady Gaga last week, offering three tracks to be heard only on Lady Gaga's Farmville farm, where you can perform tasks and chores to unlock each single. You can even win tickets to her shows by playing Words With Gaga and using special Lady Gaga words of the day while playing Words With Friends!
  • Gilt goes Gaga — Gilt and Gilt City will be hosting a Gaga-inspired event starting at 12 p.m. EDT on Friday, May 20 that will feature pre-orders of Lady Gaga's new album, two curated sales from Nicola Formichetti (Gaga's fashion director), a one-of-a-kind Mugler dress worn by Lady Gaga, and VIP access to special events.
  • Little Monster scavenger hunt with Starbucks — Starbucks launched its partnership — a fun scavenger hunt — with Lady Gaga this morning. Called SRCH, you can scan QR codes hidden within Starbucks stores nationwide (on banners, shelves, posters, and chalkboards), to unlock clues that contain brainteasers, math puzzles, trivia, and messages. Solving these puzzles will lead you to the next awaiting round, which are all timed about two days apart. Finishing the Gaga-themed scavenger hunt will earn you some sweet Starbucks and Gaga swag. I'll even take some free coffees! Additionally, you can buy and listen to Born This Way in Starbucks stores on the 23rd, and get free downloads of her single "Edge of Glory."
Video games

Zynga Goes Gaga, Releasing Lady Gaga Singles in Farmville

Lady Gaga is already big on Facebook, and now for the first time ever, she's about to get down on the farm.

Lady Gaga is already big on Facebook, and now for the first time ever, she's about to get down on the farm. A unique partnership between Lady Gaga and Farmville creator Zynga will allow fans to complete tasks within the Facebook game to earn listens to previously unreleased tracks from "Born This Way," set to be released on May 23.

Starting on May 17, you can visit "Gagaville," a neighboring Farmville farm, to complete quests and unlock Clear Channel's iHeartRadio player to listen to the three songs available (one each day). Her farm is said to be stocked with plenty of unicorns, glitter, and motorcycle riding sheep. Naturally. But there's other ways to get your Gaga fix. Find out more ways to win tickets to her show and visit the set of her next video after the jump.

Love It or Leave It

FarmVille For Dummies: Love It or Leave It?

Really? Really? The next edition of the popular instructional For Dummies series is dedicated to one of the most well-known and successful Facebook games in history: FarmVille.

Really? Really? The next edition of the popular instructional For Dummies series is dedicated to one of the most well-known and successful Facebook games in history: FarmVille. FarmVille For Dummies ($20) is a beginner's guide to the game, offering instructional advice, tips and tricks, and addresses technical issues.

The author is "the founder and creator of the largest FarmVille fan site," so she probably knows her stuff. I'm not sure if it's because I never got into the game or because the idea of a 288-page instructional guide to a Facebook game just seems silly.

What do you think?

iPad

Daily Tech: The Best iPad Alternatives

iPad alternatives: the main contenders — Gizmodo Dad crushes son's spirit by telling him he's not a Single Lady — Urlesque Email-counting shirt broadcasts your unread tally — Dvice The Stark Expo 2010 isn't real, but I wish it was — io9 Kill the comments with a single switch in Chrome — Lifehacker 15 April Fool's jokes with a tech twist — Unplggd Even Bulgarian politicians are obsessed with Farmville — Switched

Poll

Have You Spent Money on Virtual Goods?

I recently read an article about the increase in spending on virtual goods and gifts.

I recently read an article about the increase in spending on virtual goods and gifts. According to the piece, analysts estimate that this kind of virtual spending could bring in $1 billion this year in the US alone — and nearly $5 billion worldwide.

From Facebook apps like the popular FarmVille — which allows players to run their own virtual farms — to competitive games like Sorority Life — where players have to dress a group of college sorority sisters to compete with rival sororities — the article explains that players are likely to buy items to improve their performance in the game or to build up a collection of goods that will impress friends.

I love sending free virtual goodies to friends on their birthdays or for other special events, but I'm not sure how much cash I would regularly drop on intangible items. What do you think? Do you spend money on virtual gifts or other goods?