Celebrity Endorsements

Kristen Stewart on Vanity Fair's Top 40 List
Money

Kristen Stewart Is Sole Female Among Top 15 Highest Earners

Ladies, we have come a long way since the days of fighting for women's suffrage.
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Ladies, we have come a long way since the days of fighting for women's suffrage. From business to sports, we've advanced our professional status by leaps and bounds. So I was truly amazed to discover that on Vanity Fair's recently released "Hollywood's Top 40," a list of Tinseltown's top moneymakers, only one lady landed a top-15 title.

Love her or hate her (and her acting chops), No. 13 Kristen Stewart was the highest ranking female on the list with estimated 2010 earnings of $28.5 million, beating out onscreen vampire hubby, Robert Pattinson. I really shouldn't be surprised since women make about 21 percent less than men on average. However, I figured Hollywood plays by different rules; I assumed that the amount of star power some of these starlets hold and media attraction from the paparazzi would dictate their worth. Apparently, I was wrong; it pays to be the boss — just ask list leader, James Cameron, who earned an estimated $257 million for writing, directing, and producing Avatar.

Find out which leading lady trails behind K. Stew in the No. 18 position when you read more

Power of Celebrity Endorsements
consumerism

Which Famous Face Will Make You Buy?

The face of consumers is changing, and buyers today are more likely to be influenced by social media rather than celebrity endorsements, AdAge says.
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Power of Celebrity Endorsements

The face of consumers is changing, and buyers today are more likely to be influenced by social media rather than celebrity endorsements, AdAge says. I'm not one to fall for a famous face, but I do have to admit that it's hard to resist the allure of Oprah's favorite things. Most SavvySugar readers say that it really depends on the product and the person, but now I'm wondering which celebrity has influence over your shopping decisions. A lot of the candidates on the slideshow don't usually endorse products, but let's just imagine that if they did, would it make you want to buy the item?

Does Oprah Winfrey Make a Product Appealing? Does Lance Armstrong Make a Product Appealing? Does J.K. Rowling Make a Product Appealing? Does Michelle Obama Make a Product Appealing? Does Mark Zuckerberg Make a Product Appealing? Does Diane Sawyer Make a Product Appealing? Does Jay-Z Make a Product Appealing?
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Kim Kardashian Endorsements
Quiz

Which Product Is Not Endorsed by Kim Kardashian?

Love her or hate her, you have to acknowledge that Kim Kardashian (and the rest of the Kardashian brood) know the business of branding.
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Love her or hate her, you have to acknowledge that Kim Kardashian (and the rest of the Kardashian brood) know the business of branding. Last month Savvy readers were enraged by Kim and her sisters' partnership with a prepaid debit card that is aimed at the young set and rife with monthly fees, but how well do you know what else Kim has been endorsing? Take this quick quiz to see how you fare!

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Celebrity Endorsements Effect on Products
consumerism

Do Celebrity Endorsements Make Products More Appealing?

Jessica Simpson, Justin Bieber, and P. Diddy are the secrets to Proactiv's success.
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Jessica Simpson, Justin Bieber, and P. Diddy are the secrets to Proactiv's success. Forbes reports that the company is on track to making $800 million this year— that's just how powerful celebrity endorsements are. Although most consumers know that these stars are being paid to promote the product, perhaps they tend to trust the brand more after seeing their idol gushing about the item.

The ultimate example of how well celebrity endorsements work is the Oprah Effect. I must admit, while I was watching Oprah’s Favorite Things, I marveled at her ability to make people emotional over mac and cheese. I’m guessing that Oprah is a public figure who people trust, which is why her stamp of approval works like magic. I’m wondering, does a celebrity endorsement of a product make you want to buy it or does it not matter?

Dr. Dre and Lady Gaga's New HP and Monster Commercials
celebrity gadgets

Dr. Dre and Lady Gaga Pimp Their Tech Online

Dr. Dre has already teamed up with HP to bring us the sweet-sounding HP Envy 15 bundle (which comes complete with his Geek-tested and approved Beats by Dr. Dre headphones, and HP Beats Audio software), but now he's lending his face to the campaign for a series of commercials that highlight what HP computers can do.
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Dr. Dre has already teamed up with HP to bring us the sweet-sounding HP Envy 15 bundle (which comes complete with his Geek-tested and approved Beats by Dr. Dre headphones, and HP Beats Audio software), but now he's lending his face to the campaign for a series of commercials that highlight what HP computers can do.

And to top off her big week in tech, our favorite pop star Lady Gaga stars in a new ad from Monster to promote her Heartbeats by Lady Gaga earphones. Check out both ads (spoiler — they're both pretty great) when you read more

Match the Celebrities to the Products They Endorse
Quiz

Match the Celebrities to the Products They Endorse

You shared which products and companies you'd be paid to endorse in an ideal world, and lucky for many celebrities, your dreams are their realities.
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You shared which products and companies you'd be paid to endorse in an ideal world, and lucky for many celebrities, your dreams are their realities. Have you been paying attention to everyday advertising? Take the quiz to match the celebrities to the products they endorse!

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Lady Gaga Debuts New Earphones
Shopping

Heartbeats In-Ear Headphones by Lady Gaga

Singer and songwriter Lady Gaga — the queen of constant transformation with all of her outrageous outfits and intricate head accessories — has teamed up with Monster to debut her first pair of earphones.
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Singer and songwriter Lady Gaga — the queen of constant transformation with all of her outrageous outfits and intricate head accessories — has teamed up with Monster to debut her first pair of earphones.

Labeled "heartbeats," these in-ear headphones were designed by Lady Gaga herself and are said to be like no other headphones out there (not hard to believe, especially since they have her name attached to them!). And if the sound quality is anything comparable to the high-class Beats by Dr. Dre headphones, you're guaranteed to get your money's worth. They also feature ControlTalk functionality so you can listen to your music and easily answer a phone call while on the go.

These headphones will be hitting store shelves this October, although you can pre-order a pair in black, red, and bright chrome from Best Buy for $100.

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What Product Would You Want to Endorse For Money?
consumerism

What Product Would You Want to Endorse For Money?

Celebrities are cherry-picked to endorse particular products.
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Celebrities are cherry-picked to endorse particular products. They're scattered across magazines and the small screen, endorsing everything from hair-dye and makeup to water and even cotton (the fabric of our lives). What product or type of product would you be proud to endorse and have fun doing so?

Rachel Zoe Stars In a New Line-Up of Microsoft Bing Commercials
Rachel Zoe

Rachel Zoe Uses Bing to Find a Purse-Friendly Digital Cam

Yesterday I posted two videos that featured Rachel Zoe in not only one, but two Microsoft Bing commercials.
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Yesterday I posted two videos that featured Rachel Zoe in not only one, but two Microsoft Bing commercials. Today, I've got two more — this time Rachel is getting her Bing on with her assistants, Taylor and Marisa, as she tries to find a small camera and searches for room availability at her favorite hotel in Paris. Microsoft Bing is the "official decision engine" of The Rachel Zoe Project, which is why these RZ commercials are coming out of the woodwork. Stay tuned for these Bing TV placements to also appear in The Philanthropist, coming this Fall to NBC. I'm still trying to get in the habit of Binging instead of Googling, what about you?

Rachel Zoe In Microsoft Bing Commercial 3

And to watch the Bing commercial with Rachel and her assistant Marisa, just read more

Microsoft's Bing Teams Up With the Rachel Zoe Project
Rachel Zoe

I Go Bananas: Rachel Zoe In Microsoft Bing Commercial

A woman of many (or not so many) words, fashionista Rachel Zoe is kind of a big deal around here.
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A woman of many (or not so many) words, fashionista Rachel Zoe is kind of a big deal around here. I'm already tracking all of her tech habits and imagining what fashion-forward gadget gear she should be adding to her collection. Did you happen to catch the season opener of The Rachel Zoe Project the other night? Aside from the many MacBook and BlackBerry appearances, RZ was featured in a commercial for Microsoft's newest search engine — Bing! Here's the clip of her and her hubby Roger trying to figure out where to go for dinner.

Rachel Zoe In Microsoft Bing Commercial 1

And to watch Rachel and Brad (I die!) in another Bing ad, just read more