Forget Grandma's "after Memorial Day" rule. Fashion experts, trendsetters, and even Hollywood’s most glamorous celebrities agree that snow-colored styles are a fresh, versatile, and acceptable choice all year round. In fact, the only time white is not right is when a particular item of clothing starts to look dingy — as the result of stains, spots, and discoloration, or simply because you wear and wash it far too much.

With Tide Vivid White + Bright Detergent, you can get powerful cleaning, whitening, and brightening without sacrificing the quality of your clothes. Because Tide Vivid White + Bright contains no chlorine bleach and has an ingredient that neutralizes the chlorine in your water, it's safe for all your machine-washable clothes and won't cause colored garments to fade. The result is whiter whites and brighter brights that might just see today's trend through tomorrow's comeback.

For bonus whitening power, include Tide Boost Vivid White + Bright Pacs in your laundry routine. Designed to work with Tide Vivid White + Bright Detergent, the in-wash booster "pac" gets added to the wash cycle with detergent for brighter whites vs. detergent alone.

Click here to learn more about Tide products, including the Tide Boost Vivid White + Bright Money Back Guarantee.

From cayenne pepper and lemon juice to low-carb to no-carb, we've all heard about — if not tried — the many "fad" diets out there. But experts agree that deprivation tactics tend to backfire, and jumping on the latest diet bandwagon can actually do more harm than good.

Think of your diet less as a "hot new trend" and more as a dependable staple, like the little black dress: something you can vary slightly with your mood (or craving) but always come back to just the same.

Watch the video above to hear what women like you, as well as a LUNA nutrition strategist, have to say about Debunking the Diet — and learn how to feed your strength wisely.

Coffee. Clothing change. De-stress. Repeat. In her hectic day-to-day, this on-the-go gal's wardrobe shifts as quickly as the scenery around her. From home to work to workout to car, the only thing Irene knows for sure is that she's guaranteed to switch outfits at least four times a day!

Check out the video above for a whirlwind look at her not-so-routine routine — and see how she relies on Tide Detergent to keep her wardrobe well stocked and looking like new.

Feeling bogged down by the mid-winter doldrums? Enter the Naturally Joyful Twitter Contest for a chance to enhance your workout routine! You’ll invigorate your life the natural way with fresh inspiration from St. Ives by following @StIvesSkin on Twitter.

And be sure to join the conversation—you could win great prizes! You'll work up a sweat while looking and feeling your best. The essentials include Beats by Dr. Dre headphones, a high-quality Jade yoga mat, Lululemon gear, KIND healthy snacks, and a B.I.A. training diary to help you get on track!

To enter:

1. Follow @StIvesSkin on Twitter.
2. Share your passion for living well by tweeting a naturally joyful tip or moment using the hashtag #naturallyjoyful and including @StIvesSkin in your tweet.
3. (1) user with the most inspiring tweet will be chosen to receive the grand prize!

Happy living! And good luck!

Official rules

Color-coding the kids. Lunch on the go. Maybe even a leash for her 1 year old. That’s what works for Rose, a busy yet surprisingly blissful mom living her dream job as cook, chauffeur, maid, storyteller, laundress, and rodeo-wrangler/lion-tamer to three super-active boys under the age of 3.

Check out the video above for a peek inside her day, and see how she relies on Tide Detergent to protect her colors — and thus, preserve her sanity!

Most parents would agree that finding a healthy balance between “mother knows best” and “kids just wanna have fun” can be challenging (not to mention, frustrating) for everyone involved. But while parenting experts agree that certain golden rules should remain nonnegotiable, it’s not a bad idea to try and find a middle ground from time to time — even if that means stepping back and acknowledging your own bad habits for a little added perspective.

Check out this video to watch therapist and blogger Katie Hurley share her expert advice with two moms dealing with problems every parent can relate to: picky eating and overuse of electronics. And for more truly good snack ideas, kids’ activities, exciting promotions, and more, visit the TruMoms Headquarters and subscribe to its blog at trumoo.com. With no compromise on taste or nutrition, TruMoo Chocolate Milk is a win-win for the whole family.

Starbucks Cards and Starbucks Card eGif make the perfect present or stocking stuffer for anyone on your shopping list. A Starbucks Card is the gift of a moment of blissful relaxation spent with family and friends over a favored cup of coffee or treat. Whether you slip it into their stocking or send one online, a Starbucks Card is an easy way to spread holiday cheer.

A Starbucks Cards or Starbucks Card eGif is truly the gift that keeps on giving all year long. Once you register your Card and sign up for My Starbucks Rewards™, you can earn great rewards and offers throughout the year like free drinks and food, free refills on brewed or iced coffee and tea, and even a free birthday drink.

Like for most new parents, the holidays are especially magical for Amanda Johnson, who is learning to experience the wonder of the season all over again through her son's eyes. Sometimes it's simple to re-create and share cherished memories from her own childhood (new pajamas on Christmas morning!), and sometimes it's not (snow in San Francisco?), but she's making it happen in her own creative way with a hearty dose of inspiration from eBay.

Check out the video above to learn why Amanda relies on eBay during the holiday season and beyond, and get a glimpse of her brilliant bubble-machine "snowfall." Then head on over to eBay to reconnect with the toys and traditions you grew up with — and start sharing them with a new generation!

The old saying about "two's company" is especially true when it comes to staying in shape. Sometimes working out can feel like a chore, but when you also use the time to catch up with a friend, you'll not only make it fun, but also find new ways to motivate and inspire each other.

That's why Sarah nominated her best friend, Candice, as her fitness hero in our recent Reebok Pinspiration Contest. Watch the video below to see how they keep each other moving, get a peek at Sarah's winning inspiration board, and tag along on their recent girls' weekend in NYC, complete with a Reebok shopping spree and the chance to work out at the new Reebok Fit Hub on 5th Ave.

It’s like Murphy’s Law of exercising: anyone you don’t want to run into while you’re at your absolute sweatiest, you most likely will—whether it’s that cute guy from your building or perhaps more embarrassing: your boss. And although we don’t advise hitting the treadmill in full makeup or wasting a good blow out on hot yoga, there are some easy ways to conceal or downplay your pulse-racing “problem areas” so you can face just about anyone with confidence.

1. PROBLEM AREA #1: BAD HAIR
CONCEAL IT: Invest in a few stylish hair accessories—wide and skinny headbands in fun colors, scarves and wraps in fun prints—and cover up completely, or use to accent a plain ponytail.

2. PROBLEM AREA #4: SEEING SPOTS
CONCEAL IT: Full makeup is a definite workout “don’t,” but it’s OK to correct minor imperfections with a little spot treatment. Just dab a bit of foundation or BB cream on the standout areas. For cold sores and pimples too try new Abreva® Conceal™, a clear, non-medicated patch that instantly conceals your blister or blemish and enables you to apply makeup on top—all the while creating a protective barrier that allows air in while keeping contaminants out.

Anyone who’s ever spent a night in a five-star hotel or received V.I.P. treatment at an event knows that true indulgence is all in the details—fresh flowers, incredible views, oh-so-comfy seating. And while it seems impossible to replicate that same pampering atmosphere at home, you can surround yourself with easy, affordable luxury just by focusing on the “little things”—simple ways to treat the senses.

For starters, try Renuzit® brand’s new Tempting Indulgences™ air fresheners, a guilt-free way to surround yourself with warm, inviting, and scrumptious-smelling scents like Chocolate Covered Cherries, Crème Brulee, and Red Velvet Cake.

Then, consider other easy ideas for bringing opulence home. Give an old dresser a fancy makeover with dressy new drawer pulls. Add candles to a cake stand for an elegant centerpiece. Create a playlist of classic or light jazz music to enjoy while dining.

Feeling crafty? Get started on an a DIY project of your own!

Think your furry, feathered, or fishy friend could go paw-to-paw, wing-to-wing, or fin-to-fin with one of Tinseltown’s top pets? Check out the competition on NBC’s wildest new comedy, Animal Practice (starring none other than the Hangover monkey herself!), then enter our Animal Practice Instagram Contest. You could win a $1,250 to splurge on your sidekick—Hollywood-style!

How to enter:

1. Take an Instagram photo demonstrating your pet’s devastating good looks, monster talent, or show-stopping personality
2. Hashtag #AnimalPractice on your photo to enter for a chance to win

Plus, share some QT with your critter every week by making an appointment with Animal Practice, Wednesday nights on NBC. Visit the Facebook page now to learn more about the show and its stars.

Official rules.

We have found your decorating haven. A vibrant, stressless destination filled with never-ending inspiration, friendly (free!) advice, and all the tools you need to make your next painting project a success. It’s called MyColortopia, where a welcoming community of DIY bloggers and fellow decorators are waiting to guide you through the painting process to colorful results you’ll love.

Now in addition to fabulous, hands-on tools like the My Life, My Colors color personality quiz, and the accessible Ask the Colortopia Team forum, MyColortopia is host to an all-new Show Your Colors section, featuring Before & After shots celebrating paint projects from readers like you. Check out some of these amazing makeovers now and get inspired — or start painting (and snapping!) and share your own!