Will Women Defy History With iPhone Purchases?


Last week I shared video footage from the iPhone launch in San Francisco, which exposed the fact that there were very few women (in comparison to men) that stood in line for the iPhone. I think the extreme ratio points to the fact that women tend to be smarter tech shoppers and generally less interested in standing in lines just so they can say they purchased a product on its launch day. Of course that doesn't mean women won't buy the iPhone, because as Shiny Shiny points out, it is the "prettiest phone to come out since the LG Prada" and features a "really easy to use interface."

According to NPR, some experts are saying women may surpass gadget geeks as the largest consumer segment likely to adopt the new $600 iPhone. NPR claims empty nesters, single 20s, dual-income couples and divorced women will be at the top of the iPhone customer list (not necessarily during the launch stage, but down the line). That group is a tad unusual, because it includes some unorthodox gadget consumers.

The claims are based on Credit Suisse report, which puts the iPhone in the luxury product category with Motorola's pink - and once pricey - Razr phone. What do you think? Will more women buy the iPhone because it's considered a "luxury gadget"?

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