Who Cares More About The iPhone: Men or Women?

I'm usually opposed to dividing the sexes when it comes to gadget talk, but while wandering the line at last week's iPhone launch I couldn't help but notice the crowd was lacking a strong feminine presence. In fact, I estimate that for every 30 men in line there was one woman. It's a phenomenon I can't easily explain without falling into an archaic and general stereotype that men care more about gadgets while women care more about shopping for say, shoes. While the popularity of the iPod has proven there is no gender gap when it comes to Apple products and techie toys, I chose to think that men are more apt to be early adopters to technology while women tend to be safer tech shoppers. What do you think attributed to such a small ratio of women at the downtown San Francisco iPhone launch?


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