With a handful of decent search sites out there, I often wonder what criteria people follow when selecting their search engine of choice. GiggleSugar  and I were both in agreeance that we like the simplicity of Google's page and prefer it over ad and link-filled sites like Yahoo!, AOL, and MSN. However, I did happen to show her my pimped out iGoogle  page, which is jam packed with gadgets and applications — and bright colors, naturally. But for some reason, since they are all features approved and selected by me (minus any ads), I like it just as much as the basic Google search page. What do you think? Is simpler always better or do you like checking out what the main site has to offer?