What the Apple Presenters Wore at the 2008 Fall Apple Announcement

Apple Fashion: All About the Black, Baby

I'm at Apple HQ, listening to Steve and losing it over the new MacBook Pro and MacBook Air announcements, but I of course can't take my eyes off the fashion. Our man Steve showed up in his favorite outfit, the black mock turtleneck, blue jeans, and New Balances, which was not surprising, but what is of note is that I'm pretty sure Steve is an Apple trendsetter.


Apple COO Tim Cook, who introduced the "State of the Mac," looks like he's been taking style cues from the boss; Cook wore a black button down and blue jeans! Though he went with nice black dress shoes rather than trainers like Steve, I liked the doppelganger action Cook and Jobs had going on onstage. Also cute? They match the new black inside design of the new notebooks!

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