Evenflo uses potty mouth to sell its latest car seat. The company is going minivan with its new Savvy Parent viral video that was made in a similar vein to Toyota's much talked about swagger wagon campaign. While the car manufacturer used humor and cool factor to rebrand a family vehicle, Evenflo tackles swearing to direct attention to the Momentum 65 convertible seat. The clip includes mentions of a five-point safety harness coupled with f-bombs. And, it seems the way to a parent's purchasing power is through his or her Facebook page. Videos are often shared and spread rapidly on social networking sites. As a parent, do you buy into this type of advertising strategy?
Unless you've been driving in the outback listening to '80s dance hits, you've surely heard the daily updates about the recall of millions of Toyota vehicles and impending Congressional hearing. The company's recalls seem to be a shock to most because of its reputation as dependable, but they are a reality of business. Faulty products are constantly put on the market only to be recalled weeks, months, or even years later, and as consumers there is little we can do besides our brand and product homework.
Has anything you've purchased — from machine parts to peanut butter — ever been recalled? If so, what and what did you do?
- Good news! Toyota's highly anticipated, affordable Prius plug-in hybrid will makes it way to the US in late 2011 — Engadget
- Ahh, I'm loving these paper MacBook Pro cards — Gizmodo
- Apple's shipping delays of the 27-inch iMac may be because of the high volume of sales — CNET
- Kotaku gives us a preview of the gaming scene for 2010 — Kotaku
- Vaja unveils new luxurious mouse pads — Unplggd
- Submit your Cool Captures for your chance to win a CanvasPop print — GeekSugar
I've already talked about the ultra compact iQ car, the tiny hybrid from Toyota, which has already been released in Europe and Japan. Unfortunately, a similar model won't be available in the US until 2012.
But, thanks to my font-geek friends, I made this discovery: Toyota took an interactive artist, font designers, and a stunt driver, put them together, and came up with a new font, called the iQfont.
Visit Toyota's Belgian site to watch a video detailing how they came up with the font. In a nutshell, it involves cameras positioned over an open space, a Toyota iQ with four colored dots, and software that tracks the car's movement as it draws out each letter. The result is a totally unique font.
I'm not sure that this beats a font created out of my own handwriting, but it's pretty impressive.
Like it or not, the eco car is becoming more popular. I couldn't be happier, and to prove it, I've rounded up ten awesome earth friendly rides for you to feast your eyes on, and none of them start with a "P" and end with a "rius." Know why? Cause there are plenty of other options than the Toyota fan favorite! Check out some cool, hip, and sometimes odd, eco cars in this slideshow.
- Available in three versions, S (1.5 feet tall), M (2.2 feet), and L (3.7-feet), Toyota's new Winglet features an electric mother, two wheels, and a set of sensors. Goodbye Segway, hello Winglet! — CrunchGear
- Here we go again. Looks like border patrol has the right to confiscate any piece of electronic equipment and they can keep it for as long as they want. Yikes! — Switched
- Everything seems to be going wireless these days, so why not brush up on your wireless knowledge with some quick tips about wireless networking. — USA Today
- I use to use Abebooks all the time when I was in University. Well Amazon has just acquired them! — TechCrunch
- If you purchase a Sony Cyber-shot digital camera featuring Smile Shutter technology, Sony will donate $100,000 to Operation Smile. — Crave
- Sprint's Centro gets its very first software update which includes location services to Google Maps. — Gizmodo
At first glance, it looks uber geeky with the Trekkie-like LCD dashboard and 5.8-inch nav screen control area, but the newest ultra compact to hit the streets from Toyota could stand to up the geek factor a bit. Unveiled at the Geneva Auto Show Tuesday, the Toyota IQ's engineering innovations allow for more room inside — despite the tiny 9-foot length, which makes it perfect for those tight parking situations in urban cities. Plus, Toyota is pumping up its work in fuel hybrids, making the IQ an example of "plug-in" electricity technology that can cover about 62 miles per gallon of gas.
However, bummer number one is that there hasn't been any mention of iPod adapters or integrated Bluetooth that have become standard in newer vehicles and other electric cars. Although, is that a laptop compartment I see in front of the passenger seat? Bummer number two is that it will be released in Paris, Rome, Berlin and Madrid by the end of 2008, but folks in the US will have to wait until later in 2009 to get their hands on one. No price has been set on this ultra compact car, but I certainly think it won't be as high as some other hybrid models Toyota has put on the road!
Of course, it seems like a great idea: Gas is through the roof these days and hybrid vehicles get access to those coveted carpool lanes, not to mention free toll across the Golden Gate Bridge and all the eco-consciousness that goes along with driving one.
Toyota has announced the pricing details of its posh and earth friendly hybrid Lexus LS 600h L and well, it's out of my price range, but oh so beautiful.
The model has all the standard luxury equipment and technological features of your usual luxury car, including the world's first full hybrid V8 powertrain (I may be a geek, but I'm not entirely sure what a powertrain is). It will apparently cost $104,000 when it reaches Lexus dealers in June.
For additional photos and car specs to droll over, read more