Part of a self-made objects book, published by Roger Ibars, the gun controlling alarm clock is part of a collection of artifacts and products that "derive pleasure from themselves." Implicit in this premise is that the user is removed from the equation and that the product in question interacts with its own functions. The series includes an alarm clock that will wake up itself before waking up you, a selfish keyboard that will remove all the keys except the ones that tells you its name (qwerty) and a kitchen scale will turn itself over and enjoys its own weight.
The alarm clock is controlled by a light game gun that has been retrofitted with a few tilt switches. You can shoot off a few rounds instead of pressing the snooze button and the gun can also be angled and tilted to control other functions of the clock like setting the time and alarms.