Study: Not All Tech Users Think It's A Good Thing

Study: Not All Tech Users Think It's A Good Thing


A recent study that looked at the technology people purchase, use and think about shows that not everything thinks of technology as a good thing. According to the Pew Internet and American Life Project, half of all American adults are only occasional users of modern information gadgetry, while 8 percent are avid participants in all that digital life has to offer.

The study asked people about their use of the internet, cell phones and other devices that connect to the internet (such as digital and video cameras) as well as questions about people's actions (in terms of downloading video and audio) and attitudes (how people use the internet to pursue hobbies etc).

They found that Americans were broadly divided into three groups - 31 percent are frequent users of multiple technologies, 20 percent are moderate users and the rest have little or no access to the internet or cellphones. For a complete look at the findings and to find out where you fit in, read more


How Americans Use Technology
Group name Findings
Elite Users This group of people have the most information about technology, says the study. They are frequent users of the internet and cell phones and are often engaged in user-generated content. These people are generally satisfied about the role of technology in their lives, but aren't all convinced if extra availability is a good thing or not. (Note: I presume most Sugar Network folks fit into this category.)
Middle-of-the-Road Users These users are broken into two groups whose outlook toward information technology is task-oriented. They use technology for communication more than self-expression. One group finds this pattern of information satisfying and beneficial, while the other finds it burdensome.
Few Technology Assets For these people, modern gadgetry is at or near the periphery of their daily lives. Some find it useful, others don't, and others simply stick to the plain old telephone and television.

Which type are you? You can read the full Pew Internet and American Life Project report online.

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