Steve Jobs Debuts Apple's First Macintosh Computer Ad

by POPSUGAR Tech 1

Steve Jobs hasn't changed much since the '80s. It's true! I dug up an early presentation he gave back in 1983 and discovered that his keynote addresses pretty much follow the same format — blaring pop music (only back then, he had the words to "What a Feeling" changed to include Apple), black turtlenecks, and the debut of a product ad, which in this case was the very first Macintosh. The ad, titled "1984," was directed by Ridley Scott and conceived to echo George Orwell's 1984 novel. It was an exciting time in computing, as IBM had the market cornered, and Steve was definitely ready to shake things up! Check out his presentation below!

To see the ad in its entirety, just read more.