Shazam in Old Navy Commercials

by Kristen Hawley 0

Clothing giant Old Navy is no stranger to the tech space, including copies of Lego Rock Band in a past Black Friday deal and even creating tools for turning yourself into an Old Navy mannequin. Their latest tech-focused campaign employs a classic app: Shazam.

Old Navy's newest commercials feature original songs, which when tagged via Shazam allows you to quickly shop the included looks and unlock additional content like deals and style advice. A "tag with Shazam" message pops up during the live commercials, but if you want to try it out for yourself without sitting in front of your TV, check out a commercial on the Old Navy website.