I've been itching to get a digital SLR camera so I can take full advantage of all the photography tips I've rounded up over the last year , but naturally, I'm looking for a good deal. So when looking online, I noticed that there is a huge range of prices for the same camera at different online retailers — can it be true that my coveted Nikon D60  really could cost me only $400 versus the $675 I've seen it priced elsewhere? My grandmother used to tell me, "If it's too good to be true, it probably is," and once I checked out these online retailers with ReSellerRatings , I knew my dream of getting the camera on the cheap was over.
Although it's easy to be swayed into going with the lowest price you can find online, see why it's smarter to spend a little more (and get what you pay for) when you
You could spend way less going with some random retailer that offers a lower price, but you might end up sitting on the phone with X Company's customer service as they try to bait and switch you into spending above and beyond what you could have spent for the same product elsewhere.
That is what ReSellerRatings  is for: check out deals and surf thousands of ratings from actual customers, who have learned the hard way that going cheap may cost you more in the long run. Just enter the online store you're thinking of buying from, and you'll get a pretty good idea if they are reputable and worthy of your business. And seriously, if I'm going to fork over almost $700 for a camera, I better be getting great service, a great product, and a reliable seller! There are a few other places you can check out online retailer ratings to keep your money safe:
- The Better Business Bureau  gives you valuable info on if the retailer you're looking into has any service, business, or transaction complaints filed against them.
- Share your experiences on StoreRatings . Not only can you leave a review, you can rate important factors like customer service, shipping process, and tech support.
- BizRate  has a handy and fairly comprehensive ratings guide to their most used online retailers.
Do you have a go-to rating site that lets you in on online retailers' dirty little secrets? Add to the list in the comments below!