Quiz: Is This Alarm Clock Real or Fake?

I've seen my fair share of zany alarm clocks (especially the one that threatens to call a random contact from your address book every three minutes that you don't wake up), but this one takes the cake. Configure the SnuzNLuz Alarm ($40) to donate $10 from your bank account to a charity supporting something you don't support every time you hit the snooze button. Like the name suggests — you snooze, you lose.

This would get me out of bed instantly . . . but is it real?