Numbers Alarm Clock: Totally Geeky Or Geek Chic?

The new LED Alarm Clock from Suck UK is made up of four cubes for the hour and minute digits that can be moved around independently. Each cube is 1" wide x 1.5" high with a separate controller for the time set, dimmer and alarm functions. I think the idea is fun, albeit youthful, but I'm not sure it's practical as a functional clock. Is the idea of breaking up digits just too geeky, or is it artistic enough to be chic?