Nooka watches aren't new, but they are popping up everywhere this season — even in the pages of magazines like Teen Vogue, Bazaar, InStyle and the now defunct Jane. So what's so special about the brightly colored Nooka timepieces? The time is displayed in a vertical fashion from left to right with two bars representing the hours, one for the minutes, and a numeric display for seconds and days of the week. They come in bright colors, as well as more simple silver, black and white models. I find them to be fun, youthful and darn right geek chic.