Nielsen's Cellphone Tracking Plot Thickens

Nielsen's Cellphone Tracking Plot Thickens


If you don't think people are actually using services like LG's Mobile TV, which delivers programs from some of the biggest television networks to your cell, think again. Nielsen Research Company - you know the television consumption monitors BuzzSugar is always talking about? - has announced it will acquire Telephia, a private company based in San Francisco.

According to the New York Times, Telephia is one of the most respected sources of data about cellphone use - as in tracking consumers’ phone calling, mobile Web surfing, video viewing and just about everything else. While Nielsen has been building mobile tracking products on its own, it will use Telephia's products to make its research more complete.
Personally, I've never watched a TV on a cell phone so the news that Nielsen is ready to start tracking the use is pretty shocking. Have you ever watched TV on your cell?

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