Love It or Leave It? Earphone Cable Wrap

I can't seem to decipher much from the Japanese audio-technica product page, but what I do know is these headphone cable wraps are colorful, simplistic and look like the ideal clip for inside a purse pocket. I like the fact that cord organizers are becoming so tiny and cute these days — case in point, have you seen the adorable Tetrans? What are your thoughts about this clip-style? Something you would use or no?
via The Daily Geek