If A Little Color Goes A Long Way, Where's The Variety?

If A Little Color Goes A Long Way, Where's The Variety?


Note to designers and gadget manufacturers: Some of us are sick and tired of candy-colored MP3 players, cameras and cell phones.


Apple's announcement that the new iPod nano will come in silver, black, blue, green and red and the shuffle will come in silver, mint green, turquoise, lavender and magenta (those are my descriptions of the colors, not theirs!) got me thinking about the fact that almost all gadgets in the US are either staple colors like white, silver and black or bright — almost juvenile — hues of red, blue, pink and green.

Where, my friends, are all the fall colors like orange and yellow, or the muted, retro colors? I was scanning through a catalog for the Japanese mobile communication company KDDI and was floored by its amazing color selection for Toshiba, Panasonic and Casio phones. I'm not asking for a full array of pantone colored cell phones, I'd just like a little more variety. I know someone is spending millions of dollars on market research, but I just can't believe I am the only American who would prefer a "jewelry gold," "fresco orange" or "palmer brown" cell phone to sorbet colored ones?

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