I can fully understand the need for geek apparel like the Zegna Bluetooth iJacket, which uses Bluetooth technology that can be used for mobile phone conversations and has iPod and MP3 player controls sewn into the sleeves and collar. I can't really understand the need for items like this Lederhosen, which has integrated iPod controls.
The Lederhosen are made by Lodenfrey a traditional wear company that's been around since 1842, which prompts the question: Why do we have to integrate "technology" into things that really don't need it? In case you don't remember, Lederhosen are traditional cropped pants worn by peasants in Germany and surrounding countries. They are often made of elk, goat, calf, or pig hide and embroidered with monograms and designs. Does that sound like the kind of thing that needs iPod control? I think not.