by POPSUGAR Tech 16

Pop caught Adam Brody at the T-Mobile SIDEKICK iD Launch in Hollywood and I noticed there was an unusual number of ladies out to celebrate the event as well - making me wonder if the new Sidekick will be the more feminine counterpart to the limited edition Dwayne Wade Sidekick 3. The iD certainly has the whole pretty and pastel thing going for it in these photos, but from what I hear you can actually customize the cover and make it whatever color you want. Jenna Jameson and Kelly Monaco showed their love for it by doing the "here's my sexy pose with the phone" move that's become popular on the gadget red carpets.

T-Mobile is marketing the Sidekick iD as an "entry level edition of its popular 'BlackBerry' for the young and hip," reports Smart Phone Today. The new Sidekick is the same size and shape of the $200 Sidekick 3, it has a few less features and is only $100. Unfortunately, there's no camera, Bluetooth or MP3 Player on this model, but you have the bonus of being able to customize the exterior.

Teen pop queens and Simlish fans AJ Michalka and Aly Michalka, Michelle Rodriguez and Taryn Manning also walked the red carpet. For their photos, read more

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