The just-announced gadget packs 720p HD video quality in its four-inch, pocket-size frame and withstands up to 10 feet under water for up to two hours. Included camera effects are black and white, sepia, high saturation, and a '70s-style lens. Unfortunately, still shots are only captured at a 1MP resolution.
The camera's Share button automatically uploads content to top social networking sites when connected to a computer. Look for the Playfull in stores this month in black for $120 with a 4GB SDHC memory card and in red and white for $100 without the SDHC card.