I'm beyond jealous that Unplggd made it to one of my favorite stores in the world, Ikea, and discovered a new in-store feature called Ikea Mobile. Unplggd's investigation (in the Seattle location) uncovered its use: Using your cell phone to scan barcodes, Ikea Mobile hooks you up with coupons and discounts via text message.
Since it's not yet widely publicized aside from our intrepid blogging spies, here's hoping it's going to do a lot more. Ikea already pleases my geekiness with cheap charging stations and electronic self-checkout, so I look forward to them pulling something cool out of this.
I haven't heard any rumblings of this being used in the Bay Area, but I'm always looking for a good excuse to get out to the Swedish wonderland!