Hobbit New Zealand Air

Looks like we're not the only ones pumped for the Dec. 14 premiere of The Hobbit: An Unexpected Journey. In anticipation of the latest Tolkien feature film, companies looking to jump in on the fanatics and fun of the fantasy novel are tying in hobbit motifs any way they can. A certain country down under, claiming the honor of hobbit homeland, is making the most of all the excitement surrounding the film — but we're not naming any names (ahem, New Zealand).

From Middle Earth-themed safety videos to real-life hobbit archaeological finds, we found the wackiest and most unexpected Shire mashups.