Hello Kitty Online Launches!

Do you love Hello Kitty still? Or are you maybe looking for a less violent online role-playing multiplayer game? Get both with the newly launched Hello Kitty Online (currently in private beta, but they are apparently reviewing my application, so cross your fingers for me). It's definitely a psychedelic candy-colored overload, so proceed with caution. From Joi Ito, you can roam Hello Kitty Online's adorable world of the Flower Kingdom and the Sanrio version of the world's cities, build a dream house, and earn and spend kitty dollars.

Monsters are supposed to be involved in some way, though I have a hard time imagining how — the Cookie Monster, maybe? Sign up, get sucked in, and see if you can't live with all those pastels. Overly cute screencaps are below.