I usually don't get sucked into viral marketing schemes for movies, but I have to hand it to the creators of Harold and Kumar Escape from Guantanamo Bay for coming up with a funny gimmick. You can have a George W. Bush impersonator send a personalized message to your friend's cell phone by visiting the movie's website and selecting a goofy message. The service is free, but oh-so-funny. "Umm CitizenSugar, this is Dubya. You know, the Emperor of America."