George R.R. Martin, author of the A Song of Ice and Fire book series that the show is based on, and Dan Weiss and David Benioff, series creators, sat for a Q&A to discuss the future of the show and the role of social media in the series's success.
Twitter has been essential in building the active community surrounding the series, and the creators said monitoring Twitter trends during each new episode gives them a unique perspective on how fans react to the episodes in real time.
George isn't too much of a techie himself — he still writes his books with Wordstar on a DOS computer. But he did have a lot to say about the digital future of entertainment: "We're moving toward a [time] where there will be no more [broadcasting] delays . . . where [foreign] broadcasters put it on six months later or whenever they feel like putting it on. That's gone now."
The author ended the night by addressing what was on everyone's minds: book six. He reassured fans, "It's coming! I've given up predicting these things, because I'm often wrong."