Instead of creating its own user base, a just-launched online dating site took information from Facebook profiles to create a 250,000-user strong profile list. The site categorized unknowing "users" into categories like "easy going" or "sly" based on results of a facial recognition algorithm.
Find out what went down (and why) after the break.
The duo behind the site explains why they did what they did in a long post, claiming:
"Facebook, an endlessly cool place for so many people, becomes at the same time a goldmine for identity theft and dating — unfortunately, without the user's control. But that's the very nature of Facebook and social media in general. If we start to play with the concepts of identity theft and dating, we should be able to unveil how fragile a virtual identity given to a proprietary platform can be."