While perusing the news, I noticed two seemingly conflicting stories right beside each other on the same site. The headlines: "Online Retail Thriving This Holiday Season" and "A Site to Help People Shop Online Attracts Investors."
The two articles aren't actually contradictory, the first is a welcome optimistic look at the future of e-commerce with Forrester Research reporting that most online retailers turned a profit in 2008 as business continues to grow. The second article profiles a new site called Milo, which allows you to enter your location and the name of a product you're looking for, and it delivers a list of nearby retail stores where you can find the item. Milo's business model operates on the "instant gratification" theory — you don't want to wait for an item you order, you want to find it right away.
I tend to prefer a mix of online and retail store shopping, depending on the item and what's convenient. What about you?
LK Bennett
I don't step into the mall after November 1st.
1I tend to avoid the mall as much as possible during the holidays. Plus, you can almost always find promo codes to use for online purchases.
2Both
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