I'm addicted to skipping through commercials via TiVo, but when I do watch live television, my eardrums get a major blast whenever ads come on. At first I thought it was just me, then I noticed the lack of volume control while at a friend's house watching a Sex and the City marathon. What gives?
Apparently advertisers think that screaming at us about their products will make us want to buy, buy, buy. But all it ever really makes me want to do is mute, mute, mute. Thankfully, us apartment dwellers who can't handle a lot of neighbor TV noise at one in the morning have the government on our side — a new bill is making its way through congress that requires broadcasters and operators to normalize the volume of commercials on TV.
I guess doctors have known for years that excessive TV volume can damage your hearing, so soon, your ears will be saved from early retirement due to insane TV volume. What about you — do you notice the change in volume when commercials come on?