The Boost Mobile Commercial Uses Armpit Hair to Say Hidden Cell Phone Fees Are Wrong

The Boost Mobile Armpit Hair Commercial: Huh?

February 24, 2009

I get the main point of this commercial: that it's wrong for cell phone companies to charge hidden fees, sure. But why exactly is waist-length female armpit hair used to make this point? Are we supposed to be grossed out? Think it's "wrong," like the woman asks? I just think it's weird. Of course, it's not my first time being completely flummoxed by a tech ad.

9 Comments

Stella Stylist 4 years 12 weeks

Yuck!

lattegoodness 4 years 12 weeks

Add that to the list of things I WON'T buy.

kcwebgirl 4 years 12 weeks

sick and wrong

macgirl 4 years 12 weeks

hahahaha I like it when it gets in the guys teeth. I was so creeped out the first time I saw it but now it just makes me laugh.

em1223 4 years 12 weeks

I'm all for women's rights & such but what is up with that armpit hair! It disgusting, but the ad's obviously worked because it's got all of our attention....

wickedcupofjoe 4 years 12 weeks

I saw this the other day and it's just disgusting and not funny at all.

bethinabox 4 years 12 weeks

Haha, eww, I hate this commercial. It's so ridiculous.

margokhal 4 years 12 weeks

I guess it's supposed to be mimicking the phone companies - they do what they want to do, right? But that doesn't make it "right"...just like the woman's armpit hair. Sure, equal rights for women means we shouldn't HAVE to shave...but her exaggerated armpit hair would be the result of that. Just because we don't HAVE to, at some point - it's just not "right". I think that's what they're getting at...but the whole metaphor is just a little over the top.

Emberly 4 years 12 weeks

I'm totally for the continuous movement on equal rights for women... but this is just gross :)

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