Blogging: New Criteria For College Admissions?

If only blogging was as cool as it is now when I was in college...but then again, who knows how much studying I would have done! A recent USA Today article suggests that more universities are joining a growing trend of posting "an interactive online diary and several other unfiltered student blogs directly on their homepages as a recruiting tool." What universities are hoping for, is that prospective students can get a true glimpse of campus life from other students blogging about it. Rather than just visiting links related to admissions, courses, and athletics, potential students can check out other students' opinions and thoughts pertaining to the University.
What do you think about this? A good way to help high school students pick prospective schools? Or a tad too much Girls Gone Wild for your liking?